The Frustration Women Don’t Talk About With Purchasing The Expensive Brand So many women come to me saying the same thing: “I buy expensive skincare, but nothing is changing.” And it genuinely hurts because I know they’re not doing anything wrong. They’re doing what the industry taught them to do—choose products based on branding, prestige, packaging, or whatever ingredient is trending on TikTok. But skincare isn’t fashion. It’s chemistry, biology, and formulation. The Myth o