The Frustration Women Don’t Talk About With Purchasing The Expensive Brand So many women come to me saying the same thing: “I buy expensive skincare, but nothing is changing.” And it genuinely hurts because I know they’re not doing anything wrong. They’re doing what the industry taught them to do—choose products based on branding, prestige, packaging, or whatever ingredient is trending on TikTok. But skincare isn’t fashion. It’s chemistry, biology, and formulation. The Myth o

Long before beauty became an industry, it was an art — one perfected through rituals passed down for centuries. Among them, sugar hair removal stands out as one of the most elegant. Originating in ancient Egypt and Persia, this simple blend of sugar, lemon, and water was used to polish the skin of queens and brides alike. Today, the same golden paste is making its modern revival — reimagined with clean ingredients, sustainable values, and a cult following that prefers its gen